Publika

Publika

The number of individuals reached by an advertising medium.

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Βελτίωση

Προσθήκη εικόνας

Μέρος του λόγου: noun
Συνώνυμο(α):
Blossary:
Κλάδος/Τομέας: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Προϊόν:
Ακρώνυμο-συντόμευση:

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Σχετικοί όροι

Ciljana publika

Advertising; Marketing communications

The identification of a group of potential consumers who have specific characteristics in common.

Ciljana publika

Advertising; Billboard advertising

The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption and purchase ...

Kumulativna publika

Advertising; Television advertising

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only ...

publika, gledaoci, auditorij

Drama; Opera

People who have gather to hear or watch something such as an opera, play, sports event, etc..

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.