Home > Terms > English, UK (UE) > optimal viewing or drive times
optimal viewing or drive times
The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, major intersections or busy highways. (Frequency) The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week period.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Belgian Malinois
The Belgian Malinois is part of the sheepdog family, similar to the Belgian shephard dog. They are commonly trained for police department services and ...
Contributor
Featured blossaries
Browers Terms By Category
- General packaging(1147)
- Bag in box(76)
Packaging(1223) Terms
- Lumber(635)
- Concrete(329)
- Stone(231)
- Wood flooring(155)
- Tiles(153)
- Bricks(40)
Building materials(1584) Terms
- Social media(480)
- Internet(195)
- Search engines(29)
- Online games(22)
- Ecommerce(21)
- SEO(8)
Online services(770) Terms
- Human evolution(1831)
- Evolution(562)
- General archaeology(328)
- Archaeology tools(11)
- Artifacts(8)
- Dig sites(4)
Archaeology(2749) Terms
- Chocolate(453)
- Hard candy(22)
- Gum(14)
- Gummies(9)
- Lollies(8)
- Caramels(6)