Oglašavanje po crti

Oglašavanje po crti

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

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Κλάδος/Τομέας: Business services
Category: Marketing
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Σχετικοί όροι

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Praćenje kupovine

Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

Dodana vrijednost

Business services; Marketing

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

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Κλάδος/Τομέας: Biology Category: Marine biology

Danionella dracula

a new species of fish discovered in the Mekong River region in 2009. The Dracula fish is so named because it has two fangs at the front of its top ...