Raspored medija

Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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Βελτίωση

Προσθήκη εικόνας

Μέρος του λόγου: noun
Συνώνυμο(α):
Blossary:
Κλάδος/Τομέας: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Προϊόν:
Ακρώνυμο-συντόμευση:

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Σχετικοί όροι

Raspored

Business services; Project management

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raspored

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Planiranje medija

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A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

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The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija

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The process of determining the means by which an advertising message will be communicated to a defined audience.

Provizija

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The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.