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Planiranje medija

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

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  • Μέρος του λόγου: noun
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  • Κλάδος/Τομέας: Business services
  • Category: Marketing
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Σχετικοί όροι

Planiranje
Advertising; Marketing communications

The process of anticipating the future, establishing goals and objectives.

Plan medija
Advertising; Marketing communications

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Raspored medija
Advertising; Marketing communications

A graphic representation of the dates, times and media sources in which advertising is to be placed.

Medija miks
Advertising; Billboard advertising

The combination of media types used together to meet the objectives of a media plan.

Dijete "baby boom" perioda
Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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