Geografska segmentacija

Geografska segmentacija

The identification of market or audience segments based solely on geographic factors.

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Μέρος του λόγου: noun
Συνώνυμο(α):
Blossary:
Κλάδος/Τομέας: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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Σχετικοί όροι

segmentacija

Biology; Zoology

In many animals, the body is divided into repeated subunits called segments, such as those in centipedes, insects, and annelids. Segmentation is the state of having or developing ...

Segmentacija

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

geografska izolacija

Αρχαιολογία; Evolution

See reproductive isolation.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

Segmentacija tržišta

Advertising; Marketing communications

The means by which the characteristics of homogeneous groups of consumers can be determined.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.