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sjellje

Knowledge and feelings – both positive and negative – towards a subject.

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sjellje e konsumatorit
Advertising; Marketing communications

The activities in which people engage in order to satisfy needs, wants and desires.

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An interview to assess the characteristics of the interviewee's personality, to see whether he/she will suit the organization and role applied for. Questions will encourage the ...

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The considerations and patterns of a consumer during the decision making process to purchase a product.

marketing i drejtpërdrejtë
Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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mbulim
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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese
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The identification of the specific goals which advertising is designed to fulfil.

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The establishment of procedures for anticipating and dealing with communications problems.

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